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it's badminton world the show that bringsyou all things badminton from the four corners of the globe in the next 30 minutes we featureplayers who wish to earn their coaching badge once they escape from the glare of thespotlight, and a former world champion

who has earned his badge plus the latest worldrankings and results only on badminton world a coach is the guiding light for anyathlete

he or she is the tactician, mentor,confidante and organizer all rolled into one. in short a coach is the fountain ofknowledge. any athlete wouldn't want to squander the opportunity to have someone who had been in theirshoes to act as the teacher. it's no wonder that an actual stepfor shuttler to take when he or she calls it a day to become a coach. ...exemplified bythe likes of lee yongbo, park joo-bong, rexy mainaky, pullela gopichand,

kenneth jonassen, misbun sidek, hendrawan and joko suprianto, just to name a few. earlier there was christian hadinata, han jian, yang yang, and chen changjie. if you turn the clock further back, you would have discovered the era of tang xian-, hu, fang kai xiang, and hou jia chang, all players of repute who made the smoothtransition from player to coach. hadinata remains an influentialcoaching figure in indonesia having been one of the architects of hiscountry's most successful era in the nineties, which yielded areturn of eight world championship titles,

and four olympic gold medals. hadinata a men's doubles world champion alongside ade chandra in 1980 before carving out a reputation as acoach credits his success to the previous generation of coaching. "when you see the founding fathers of badminton in indonesia, there wereplenty of them. ...... they were the ones who elevated indonesia into a prestigious badminton powerhouse."

hadinata too has spawned a legacy that he can be proud of. among his charges was rexy mainaky, a men's doubles olympic-gold-medalist- turned-coach. i made the decision to become a coach just before i retired from badminton. i was constantly consulting christianhadinata, asking him what does it take to become acoach. sometimes i would follow him to his training sessions. also at that time we had a physicaltrainer — the late tahir djide

he gave me a lot of advice on coaching.in the beginning i used to have a hard time trying tocontain my emotions. when we were players we had no problemsletting those emotions out. but as a coach we have to be in controlof everything, especially our emotions. that was thehardest part for me." countries outside china and indonesia are also looking at creating abigger pool of coaches. players who have gone through it are allof course the preferred choice. england's doubles specialist alexandralangley has no qualms of making the

switch one day. "i would like to go into coaching. i'd like to coach some young players and bring them on and hopefullyinspire them to play badminton especially in england." all work and no play makes jane a dull girl, so alex is hoping to be a coachwho is able to be tough and occasionally laugh."well my coaches are very good, and they are very strict but they can also have a laugh i think i'd like to be fun but also be quite strict as well to make sure thateveryone stays

in line."with former all-england champ pullela gopichand as the benchmark, india's anand pawar is eager to develop his coaching genesinherited from father uday "i think for sure coaching as my father is also a coach rightnow and he has his own training centre so i think maybe i will take over at my own but i'm not sure but i think i'm gonna coach for sure."the trick in establishing a successful relationship between coach and player

is to create a balance between being afriend and the teacher. "i think it's important to have the right mix of being strict and also not being friends exactly but also being a fun coach, it's important to have a goodmix if you wanna be a good coach and a successful coach so i think i will try my best to have both"having played at the highest level is a bonus for pawar with the extra insight knowledgepawar will be able to impart his skills in what could well be the differencebetween winning and losing for his players.

"i think it makes a lot of differenceif the coaches also played at a high level you know you can make alot of difference in a match with small changes and tactics and things like that so i think being a former player will be quite helpful you know quite helpful to have playeda lot of badminton before being a coach." for irish shuttler sam magee who comes fromthe famous magee family in donegal,

he intends to give back to the game as a coach."yeah definitely that's what i wanted to do, i want to give back in trying tocoach if i can find the job i think i need to start doing some coaching degrees as i am still playing to try to educate myself more.i've seen a lot i'm gonna think i can help the younger players coming through in ireland.it's definitely the passion for me." and sam has a specific area that hewould like to develop further when he becomes a coach. "i think the technique side of it. i think it really needs to be improved in ireland. i think ifat the lower level if the kids are starting if they

can have a better technique then they will stand themselves a lot better to be better senior players."he doesn't want to be regarded neither as a hard taskmaster nor a lenient coach."i think i'm i think i'm in between i don't think i'm too strict down i think i'd like to find a middle ground between both." badminton no sport comes close. "i was like.. carsten mogensen from denmark he has a really great style

else like koo kien keat from malaysiai think he has a really nice style definitely it'd be yu yang and wang xiaoli from chinawe say that they are almost two boys playing because they are sostrong in the ladies' doubles so it will be the toughest couple to beat the best net player.. from denmark i thinkchristinna pedersen is very good i think again koo kien keat is oneof the best net player in the world i cannot say myself.. no just kiddingi think carsten mogensen has the biggest smash on the tour i think we have chances to take medals to denmark

i hope denmark can bring home the medal"coming up next what would be the most important criteria for a player to become a coach. stay tuned to find out! "hi everyone. i am chen jin. we are now watching badminton world" welcome back to badminton world malaysian badminton players are spoilt forchoice when it comes to getting good training as that many infrastructures as well astraining academies set up in order to nurture budding talents.

in fact in every school's community halland playground in malaysia you'll find badminton courts. bam which is the sport's governing body in malaysia trains the current squad atthe juara stadium in bukit kiara, kuala lumpur. plans are underway to redevelop thisexisting location into a state-of-the-art training center. malaysian players will not only benefit fromthis but it will become a badminton hub for the region. besides the national badminton academythere are many other independent

academies that have either been opened by our previousbadminton players or opened by multinational companies thathave the same aim in mind to turn our badminton players intointernational superstars. there is no denying that malaysia istruly committed in ensuring that they produce world-class players. with plans and progress made for thebenefit of these players one cannot deny the fact that one daymalaysia might be a hub for badminton players from

all over the world to train.the possibilities are endless for this badminton-crazy nation. back to the issue of players turning tocoaching a fine example of a world champion takingup the challenge of producing champions is rexy mainaky. the 1996 olympic games gold medallistis now back in indonesia as head of development,having journeyed to england, malaysia, and the philippines as a coach.but it was not all the better roses for rexy. here he offers his advice.

"if possible before they retire and decide to become a coach they must study a lot of thingsespecially every aspect of coaching plus they must update the currentknowledge on other methods which is implying sports science in their training. we must understand that because if youtalk about eating skills and techniques that is not a problem anymore. but nowthe main aim is to elevate player's performance through sports science. half of the battle in creating a championis one if the player is committed to the causetherein lays the challenge

it takes two to tango. a coach's taskis made easier if his players are determined to succeed. "it all boils down to our desire and commitment but if you lose the desire then we wouldn't have any commitment. i really emphasize onthat. if we talk about skills, yeah it's important but the main thing that i stress on is their attitude. firstly of course it's discipline. if there is discipline automatically the attitude

will be positive. if there's no discipline it's not worth talking about the attitude. so that part is important to me." rexy's sentiment is shared by1992's women's singles olympic gold medalist susi susanti for her it is all hard work and morehard work plus a number of other factors as well. "definitely you have to work hard, you mustwant to work hard you must want to train harder because therecan only be one champion

so in order to be a champion you must train extra hard if you don't go the extra mile, notwilling to fight for it, not willing to train then you wouldnever achieve good results." but a champion may not necessarily becut out to be a champion coach but for susi it is a learning curveit's about processes the process of developing human capitalmicromanaging individual and implementing strategic planning andshe is game for it. "for me everything needs process. it's aconstant learning curve

because when we were players everything was done for us but as coaches we need lead everythingout for the players so it's a process of learning how tomanage each player, learning how to analyze players' style of playing, and tailoring their training. you must alsostrategize and plan plan their training sessions, focus on theirweaknesses all of which must be analyzed." an active senior play toying with theidea of coaching is vita marissa. the doubles specialist wants to make adifference as a coach.

"if i have the chance i would liketo try other fields but because it's my hobbyi may turn to coaching." she talks about polo and the needto make her charges feel comfortable with her the day she decides to be a coach "if i become a coach my training methods will be differentfrom other players for me i want the players to be at easewhen i train them i want to be close to my players." the process of creating champions is notas simple as abc

but with an athlete-centred, coach-focusedconcept the challenge is much easier to deal with. having an ex-shuttler sharing his or her decades of experience with their charges, it's definitely the way forward.badminton sometimes before a match a shuttler's mental state is as taut as it is fragile. under the circumstanceslocker room ritual seems crucial it's like a great big match sticksstructure if every piece is not symmetrically in place it can all fall down. we spoke to a fewformer players on their rituals

ahead of the game."right before i went on if i knew that the crowd was gonna be tough on me ...... welcometo the jungle because you know it's you againstthe crowd and you have to kinda blank that out so i'll be hearingthat while i was playing and then otherwise it will be probablymetallica ...as a little bit you know you against everybody else that's the kind of music so it just got me into that frame of mind."

"i would pray that i will only play well.i will not pray for a win. just that i will play well. if i asked for a win, my opponent will also pray for a win this would result in the all mighty getting confused not knowing who to give the win toso i will pray to only play well because if i play well the likelihood that i can win is there." "introduce myself to music, to yoga, to breathing, to alternate

the methods of improving performance whether it is the mental strength or differentthings so it really helped me when i were a bit tight" "if there is a big match coming or if i'm playingthe next day i will go shopping or for excursions. i will just take it easy." coming up on badminton world results of the li-ning singapore openplus we speak to a former world champion bidding to coach china's top women's singles "my name is

misaki matsutomo. this is badminton world" welcome back to the badminton world li-ning singapore open in june became aplatform for indonesia and china to share honours. indonesia bagged 3 whilechina took home two categories at the singapore indoor stadium tontowi ahmad and liliyana natsirstarted the final day well for indonesia by lifting the mixed doubles'after defeating south korea's yoo yeon-seong and eom hye-won. then tommysugiarto fully capitalized on the

absence of lin dan, chen long and lee chong wei to take the men's singles title hisfirst super series victory playing his first super series final tommy, son of 1983 world champion icuk, shocked defending champion boonsak ponsana of thailand while in the women's singles wang yihan beat compatriot li xuerui 21-18, 21-12 and in the women's doubles final china'stian qing and zhao yunlei maintained their reputation as the pair to beat as the olympic champions overcame japan'smisaki matsutomo and ayaka

takahashi. indonesia's thirdwin came from mohammad ahsan and hendra setiawan who repeated their win on home ground bydefeating korea's top pair now let's take a peek at the worldrankings after the singapore open malaysia's lee chong wei retains hisnumber one spot in the men's singles and for the first time tommy sugiarto join the big boys in the top 10 after streak of excellent play. in thewomen's singles li xuerui still reigns supreme with compatriot wang yihan at number two after going up threespots

saina nehwal climbed one spot tonumber three while juliane schenk dropped to number four thai sensation ratchanok intanon wentdown two places to take number five despite losing both the djarum indonesiaopen and singapore open finals to the same pair ko sung hyun and lee yong dae arefirmly on top of the men's doubles section, there are no changes in the top 5men's doubles. the same goes for the women's doubles no changes in the lineup with wang xiaoliand yu yang remain on top

and it's also the same in the mixeddoubles the top five pairs remain unchanged with china's xu chen and ma jin sitting prettyat the top next month all eyes will focus on guangzhou china as top shuttlers battle for honours atthe bwf world championships from august 5th till the 11th. a month after that is thebwf world senior championships to be held at ankara turkey from september 9th tillthe 14th at the same time the li-ning chinamasters will take place at changzhou

china from the 10th till the 15th. this will befollowed by the yonex open japan on the 17th till the 22nd at tokyo. formore information you can visit bwf official website thistmonth in our player profile we speakexclusively to chen jin the 2010 world champion who is adjusting to life as a coach. an athlete usually reaches his or her peak in their late 20's but as the sayinggoes - man proposes god disposes just four months after turning 27 chen jin has quitted badminton

plagued by injuries chen jin who baggedthe prestigious world title in paris in 2010 has hung up his racket but onlyas a player he's taking the most natural step - becoming a coach "the reason is mainly due toinjuries i have sustained i'm almost 28 years old and still canplay if not for the injuries."chen jin is now impacting his knowledge to the women's singles team in the chinese national set-up. "i had just retired from top of badminton action the experience i have is still

very current and relevant as a coach i can share my knowledge withthe team and younger players so that they can learn from myexperience." is the transition from a player to coach difficult? "the transition is not difficult it's a matter of changing my mindset tofocus on the team and not myself. as a player i only haveto take care of my own schedule diet, training, physical and mentalwell-being as a coach the focus is on the teamcaring

and managing their physical and mentalwell-being on top of coaching." chen jin has promised to be a coach who communicates well with his charges "i'm a more easy-going and patient coach communication is important between coachand players especially since i'm coaching the women's singles team from a men's singles playerperspective. therefore it is important for me tounderstand the character and temperament of each of the female players

and communicate with them effectively sothat we can understand each other." as a former world championchen jin cherishes his memories of climbing the podium he is therefore in a good position toelevate the standard of players under his wings "i'm very happy to be part of the chinabadminton team to be in the team we share andcontribute to all our success, glory and failure together" chen jin listed the 2010 worldtitle as his greatest achievements

"it has to be the 2010 bwf worldchampionships in paris" and he has little time for regrets. "i can't say that there are anyregrets in regards to the 2008 olympics everyone wants to be the winner. beyond skills winning is also based on various factorssuch as luck and other existing conditions. ihave done my best and won a medal and i'm happy about it."and after having created history himself in badminton chen jin will want to continue makingnew ones for badminton china

badminton world wishes him the best of luck.that's all the time we have for you this month with the exception of this monthselected super series moments don't forget if you have a favoritesuper series moment of your own send it over tobadmintonworld@totalsportsasia.com and as we say goodbye don't forget wewill be back with more news, profiles and interviews. in the meantimeits farewell for now from badminton world it's the world we know